From 2020, Ipsos Ecuador has developed in the study "The Most Influential Brands", which focuses on analysis of the attitudes and characteristics that make the brands more infuyentes and determines its impact on consumer behavior. The study shows that consumers in addition to search for products and services of quality, they want brands that allow them to a two-way communication in which their opinions are heard and valued (América economía). In this 2024, Saludsa was awarded by the América economía Magazine as the most influential company in the sector of medicine prepaid. This recognition is a reflection of their purpose, to take care of the health of their customers and promote a healthy lifestyle.
