40,000 people have already benefited from Seguros TúPrimero’s inclusive insurance model in the region.
Seguros TúPrimero, the first company in Ecuador to offer inclusive insurance supported by technology.
Quito, September 2025. –The Ecuadorian insurance market welcomes Seguros TúPrimero, a company focused on promoting inclusive insurance, with the purpose of strengthening resilience, driving financial inclusion, and contributing to the progress of the country’s most vulnerable communities, with strong technological support.
Seguros TúPrimero represents a strategic investment in Ecuador that brings together two major players in the region: Grupo Futuro, led by its CEO Juan Carlos Berrú, one of the country’s leading holdings with presence in sectors such as insurance, healthcare, tourism, agriculture, clean energy, and logistics; and Seguros TúPrimero, founded in Colombia by Carolina Losada Ángel, current CEO for LATAM, being the first insurtech in the region specialized in insurance inclusion.
The origin of Seguros TúPrimero responds to the need to provide protection to historically underserved populations exposed to risks that limit their development and sustainability. To date, the initiative has positively impacted more than 40,000 people, marking a milestone in access to protection solutions in the region.
Now it arrives in Ecuador with an innovative model and a close, human approach that puts people at the center of the experience. Its protection solutions are simple, accessible, and designed through co-creation processes with strategic partners. The company reaffirms Grupo Futuro’s commitment to inclusion, innovation, and the creation of insurance solutions that respond to the realities of different population segments.
Jorge Andrade, General Manager in Ecuador, highlights the company’s purpose: “At Seguros TúPrimero, we put people at the center. Our commitment is to co-create, together with strategic partners, tailored protection solutions that are simple, approachable, and accessible, especially protecting those who need it the most.”
For the company, insurance is a tool for inclusion and sustainability, and technology is an enabler that facilitates access. Being protected should not be a privilege for a few, but a right for all.
The official launch took place on September 24 in Quito, with the participation of sector authorities and representatives from companies committed to driving the development of inclusive insurance as an engine of social and economic well-being for the country.
Seguros TúPrimero’s proposal goes beyond the traditional model by integrating technology, strategic alliances, and education, with the goal of reducing the insurance access gap, strengthening community resilience, and expanding financial inclusion in Ecuador. With this approach, the company positions itself as a key player in the beginning of the transformation of the country’s insurance industry.
